I will never forget the first time I saw this video - it just blew me away! The visuals were something that had never been done before - as were many videos produced by Godley and Creme.
In fact, the music video industry owes Kevin Godley and Lol Creme a massive debt. After breaking away from the band 10cc — they became music video producers and were behind some of the greatest videos of all time. Their repertoire includes the Police (“Every Breath You Take”), Duran Duran (“Girls on Film”), Herbie Hancock (“Rockit”) and Frankie Goes to Hollywood (“Two Tribes”). All pioneering and extremely memorable videos.
Possibly their best video however is the one they made for their own track “Cry.” The song was produced by the ubiquitous Trevor Horn with music provided by electronic music specialist J. J. Jeczalik who used a Synclavier sampler synthesizer.
A very simple video - and an early attempt at 'morphing' - although really it was a clever series of crossfading and 'wiping' between two faces. Some years later, director John Landis emulated it (in colour), at the end of Michael Jackson’s “Black or White.”) which DID use computer morphing in an extremely dramatic and incredible way.
As always, what makes a video great is the song itself - and 'Cry' is up there as a classic song with a simple theme.
Don't forget, if you want a quality music video made in Sydney at low cost, then contact Hyperdriven.
Visit the website for Music Videos Sydney by Hyperdriven
0 comments :
Post a Comment